房地产企业核心竞争力分析.docxVIP

本科生毕业设计（论文） PAGE IV 摘 要 房地产行业作为国民经济新的增长点，经过近20年的发展，在市场及行业上都得到了长足的发展。但是，近几年来国家为了规范房地产市场，陆续出台了一些宏观调控政策，使得房地产行业在市场运作、管理模式、经营模式等方面发生了较大的转变，从而使房地产行业的竞争日趋激烈。房地产企业要在未来市场中取得和保持自身的竞争优势，关键在于依靠自身的优势发展企业的核心竞争力，并通过核心竞争的培育和提升，能使企业在未来市场竞争中居于有利地位。 本文从房地产开发企业核心竞争力战略研究的理论基础出发，根据波特的价值链理论及核心竞争力相关理论，对华纺房地产企业的核心竞争力进行分析，包括对华纺公司的外部环境分析，价值链分析和基于影响要素分类的核心竞争力现状的分析，由此提出了提升其企业核心竞争力的对策。在以市场经济为主导的今天，华纺房地产企业的战略制定要紧密围绕企业核心竞争力的建设，通过核心竞争力提升来建立在未来市场中的竞争优势。 关键词：房地产；核心竞争力；价值链；竞争要素 Abstract Real estate industry as a new growth point of national economy, after nearly 20 years of development, the market and industry are obtained. However, in recent years, in order to regulate the real estate market, the country has introduced some macro-control policies, the real estate industry in the market operation, management mode, the mode of management of change occurred, thus make the increasingly fierce competition in the real estate industry. Real estate enterprise shall in future market and maintain its competitive advantage, the key is to rely on their own advantages of the core competitiveness of enterprises, and through the core competition of the cultivation and ascension, can make the enterprise in the future market competition in position. From the real estate development enterprise core competitive strategy research theory based on the value chain theory, according to potter core competitiveness and related theory, China real estate enterprises core competitive power spinning in China were analyzed, including the external environment, spinning, the core competitive force of the value chain analysis based on the influence factors and the influence factors of classification, the core competitiveness of the cultivation of the core competitiveness of the main ways and enhance their core competitiveness. In the market economy, China today is the leading real estate enterprise strategy formulation spinning around the core competitiveness of enterprises to close the construction, through ascension to establis