第三部分 透视国际传播4：国际传播的理论.pptVIP

A focus on “mediation” means that we increasingly experience globalization through the media (Rantanen) mediated globalization 自由主义解释下的全球化 （liberal interpretation） globalization: ①、fostering international economic integration ②、mechanism for promoting liberal capitalism 福山：历史终结论 信息与传播技术的发展 + 市场为导向的自由民主 global civil society 经济学视角下的全球化 national economy globalized economy transnational processes and transactions 跨国公司：市场取代国家发挥作用 跨国文化 ‘cross-border culture’ globalization fragmentation 社会学视角下的全球化 the extension of the nation-state system the world capitalist economy the world military order the international division of labor 乐观者 new global consciousness + physical compression of the world a global culture heterogeneous dialogues 后结构主义 Ulf Hannerz: centre-periphery interactions are more complex with cultural flows moving in a multiple directions the outcomes are opposite tendencies: saturation VS maturation homogenization VS heterogenization Tomlinson: Nestor Garcia Canclini: possibilities to broaden cultural territory beyond the nation-state deterritorialization and relocation of ‘Third World’ cultures in the metropolitan centers Roberson: glocaliztion + Nederveen Pietrse: refigures 被遗忘的文化 马克思主义 a crass economic commodity scarce importance 后现代语境下的理论： a fragmentation of theories emphasis on the historical and local while macro issues affecting international communication are often ignored shift: 强调 difference\specificity from the level of globalization and its often totalizing macrotheories focus on micro, the specific and the heterogeneous new version of western cultural imperialism George Ritzer: the McDonaldization of Society contra-flow from the periphery to the centre and between geo-cultural markets fr