企业战略管理第6章...pptVIP

Chapter 6Strategy Analysis Choice战略分析与选择;Chapter Outline;Chapter Outline (cont’d);Chapter Outline (cont’d);To acquire or not to acquire, that is the question –Robert J. Terry;-- Establishing long-term objectives建立长期目标 -- Generating alternative strategies制定备选战略 -- Selecting strategies to pursue选择采用的战略 -- Best alternative - achieve mission objectives努力选出能够使公司更好地实现自身使命与目标的行动方案 ;Vision远景 Mission使命 Objectives目标 External audit外部分析 Internal audit内部分析 Past successful strategies以往成功的战略;Strategy Analysis Choice战略分析与选择;Comprehensive Strategy-Formulation Framework战略制定综合框架;Strategy-Formulation A