中国企业进入欧洲场的战略规划CEO圆桌会议.DOCVIP

PAGE 3 “中国企业进入欧洲市场的战略规划”研讨会 CEO Roundtable ‘Strategies for Chinese Companies to Access the European Market’ 2012年5月11日，天津 11 May 2012, Tianjin 梅江会展中心 Meijiang Convention and Exhibition 背景介绍 中国的对外直接投资在国际上扮演着日益重要的角色。据荷兰外商投资局（NFIA）统计，截至2011年，已经有超过320家中国企业走出国门到荷兰投资。 天津是中国重要的制造业基地和出口基地。众多具有远见的本地企业已经与欧洲市场保持着密切的经贸往来，或跃跃欲试地寻找进入欧洲市场的策略与时机。因此，荷兰外商投资局拟与天津市贸促会共同主办研讨会，与天津企业共同探讨企业海外投资的可能性和投资策略。 Background China is playing an increasingly important role in outbound direct investment (ODI) worldwide. The Netherlands is the third country in Europe next to Germany in receiving investments from China. According to the Netherlands Foreign Investment Agency (NFIA), around 320 companies from China have invested in the Netherlands by 2011. Tianjin is an important base for manufacturing and exporting in China. Many local enterprises established close trade relations with European market and seek opportunities and strategies in entering European market. The Netherlands Foreign Investment Agency (NFIA), in close cooperation with Tianjin CCPIT will hold a seminar on “Strategies for Chinese Companies to Access the European Market”, to exchange ideas with Tianjin companies on investment possibilities in Europe. 目的 国际化战略知识交流 与天津对欧出口企业或期望进入欧洲市场的企业负责人建立联络 了解企业国际化的动因、现有战略规划，以及当地政府给予的扶持政策 发现中国企业在欧洲市场面临的潜在壁垒和困难，以及需要得到的支持 Objectives Exchange of knowledge on internationalization strategies and developments in Europe. Establish contacts with senior executives from Tianjin companies that are exporting products to the European market or intend to access this market. Gain insights into the motivation of Chinese companies ‘internationalization and their strategies to achieve this goal, as well as supportive policies provided by local governments. Learn about potential barriers/difficulties facing Chinese companies when entering the European market, and what supportive policies are required. 主办 荷兰王国驻北京大使馆 荷兰外商投资局 天津市贸促会 鹿特丹投资局 Host Netherlands Emb