自驾车旅游产品开发研究.docVIP

word完美格式 精心整理 学习帮手 word完美格式 精心整理 学习帮手 自驾车旅游产品开发研究 [论文摘要] 本文首先通过归纳和总结自驾车旅游的相关概念，对旅游市场及旅游产品进行浅析研究；其次对比分析国内外自驾车旅游研究现状，得出相关结论；再通过SWOT分析模型浅析开发自驾游旅游产品所存在的优势、劣势、机会与威胁分析。最后对自驾车旅游产品开发研究进行总结。 [关键词] 自驾车旅游；自驾车旅游市场；自驾车旅游产品；SWOT分析 [Abstract]Initially, by?induction and summary the concepts of self-drive and analyses the research on the tourism market and tourism products; Secondly compare the self-drive tourism research situation at home and abroad and get the relevant conclusions; Then use SWOT analysis model to shallow analyses the self-drive tourism product development strengths, weaknesses, opportunities and threat analysis. Finally is to summarize self-drive tourism product development research. [Key words] self-drive tourism, self-drive tourism market, self-drive tourism product, SWOT analysis model 目 录 引言························································1 1．国内外研究现状·································1-6 1.1自驾车旅游国外进展·····································1-4 1.1.1研究概况···············································1 1.1.2自驾游概念及发展阶段·································2-3 1.1.3自驾车旅游影响因素·····································3 1.1.4自驾车车旅游市场需求研究·······························3 1.1.5自驾游游客行为研究···································3-4 1.1.6自驾车旅行路线研究····································4 1.2 自驾车旅游国内进展··································4-6 1.2.1研究概况············································4-5 1.2.2发展现状···············································5 1.2.3发展动因·············································5-6 1.3小结·····················································6 2.相关概念的界定···········································7-8 2.1 发展条件················································7 2.2 自驾车旅游定义及特点····································7 2.3自驾车旅游产品定义·······································8 2.4自驾车旅游俱乐部概念及组织形式··························8 3．自驾车旅游市场现状分析·······························8-13 3.1自驾车旅游市场研究背景·······························