战略管理精要课件完整版.ppt

J. David. HungerThomas L. Wheelen;关于战略管理课程的几点说明;Strategic management starts with three key questions:;? Strategic management;若干概念;明茨伯格：5P’s 面向未来，战略表现为一种计划（plan） 面向过去，战略表现为一种模式（pattern） 考察产业，战略表现为一种定位（position 考察企业，战略表现为一种观念（perspective） 此外，战略也表现为企业在竞争中采用的一种计谋（ploy） ;;发展与演变;? Research reveals that companies engaging in strategic management tend to outperform those organizations which do not. ;Basic Model of Strategic MGT;? The strategic management model;Strategic MGT Process;? Strategy formulation is typically not a regular, continuous process but is often initiated by triggering events, such as a new CEO, an external intervention, a threat of a change in ownership or a performance gap. ;联想集团;mission;vision;Mission statement;The corporate mission; An example of a mission ;A mission statement;利益相关者stakeholder;? A large corporation tends to have three levels of strategy (corporate strategy, business strategy, and functional strategy) which form a hierarchy of strategy. ;The hierarchy of strategy mgt ;建议 支持;? Strategic decisions are rare: Strategic decisions are unusual and typically have no precedent to follow; consequential: Strategic decisions commit substantial resources and demand a great deal of commitment; directive: Strategic decisions set precedents for lesser decisions and future actions throughout the organization. (consequential 结果的, 相因而生的);? Top managers;Strategic planning within a small organization may be informal and irregular. ;Modes of Strategic Decision Making;SUMMARY OF KEY POINTS The Third Chapter;Opening case;Environment Variables;The societal environment;The task environment (or the industry environment);The Task Environment;BCG Matrix; ;Competitive intensity;Michael E. Porter;When Customers Have Power;When Suppliers Have Power;When Rivalry Among Existing Competitors Is Intense;Barriers That Block New Entrants;International strategy;Strategic groups;Strategic groups pictures;Exter