英语导游基础教程.ppt

A Course in General Knowledge for English Tour Guides Tsinghua University Publishing Press Sep 1, 2009 Unit 1 A Survey of Tourism in China Lead-in Questions What is tourism? When and how did tourism industry begin in modern times? When and how did China’s tourism start? Unit 1 A Survey of Tourism in China What is tourism? Mathieson and Wall (1982): Tourism is “the temporary movement of people to destinations outside their normal places of work and residence, the activities undertaken during their stay in those destinations, and the facilities created to cater to their needs.” Unit 1 A Survey of Tourism in China The development of tourism the Grand Tour: the 1660s to 1840s Thomas Cook: the first travel agency in 1845 British Travelex, American Express, Japan National Tourism Organization Unit 1 A Survey of Tourism in China The development of tourism in China Shanghai Commercial and Savings Bank: in 1923 China Travel Agency: in 1927 1949-1974 Late 1970s Mid-1080s mid-1990s Unit 1 A Survey of Tourism in China The hallmark of China’s tourism China National Tourism Administration (CNTA) Galloping Bronze Horse Treading on a Flying Swallow Unit 1 A Survey of Tourism in China The hallmark of China’s tourism Post-class Tasks I. Fill in the blanks with what you have learnt. 1) WTO stands for ________. 2) ________ was the traditional travel in Europe mainly by upper-class young people from the 1660s to 1840s. 3) In ________, British ________ initiated to establish the first travel agency in the world, which officially marked the beginning of tourism industry in modern times. 4) ________ set up tourism department in 1923 and changed its name into China Travel Agency in 1927, which marked the emergence of tourism in China in modern times. 5) CNTA stands for ________, which is subordinate to ________ with its headquarters in ________. Post-class Tasks II. Translate the following phrases into Chinese. 1) British Travelex 2) American Express 3) Japan National Touri