对于广告的文体学分析(英文版).pptVIP

Stylistic Analysis of by Yuan Lin 12122001048 Newspaper Advertising Advertising has resorted（采取） to all kinds of techniques--audio and visual, sound and light, photographs and drawings, ect. But the most basic is the language. According to the target audience, the functional tenor（大意） of advertising language is mainly persuasive or mainly informative. But all advertising language must have its appeal to target audience. Introduction a newspaper ad the graphological level the lexical level the syntactic level the semantic level At the Graphological Level Full use of grapholo