消费者感知的在线评论有用性影响因素分析.pdfVIP

ABSTRACT With the popularity of the Internet, online shopping has become a more and more convenient and popular form of consumption. However, due to the virtual of online shopping, consumers cant see the real product, so they don’t understand whether the product really meet their requirements. Only by reading the product reviews to determine their purchase decision. According to the survey, 89% of online shopping consumers will refer to product reviews before they make final purchase