刺绣工艺在昌邑绸包装中的体现.docVIP

摘 要 刺绣是运用针线在纸张、布料上绘制的图案。刺绣工艺就是用针将丝线或其他纤维、纱线以一定图案和色彩在绣料上穿刺，以缝迹构成花纹的艺术形式。它是用针和线把人的设计和制作添加在需装饰的织物和卡纸上的一种艺术，也是中国民间传统手工艺之一。也是我国重要的文化遗产。刺绣工艺分为织物上的刺绣和纸张上的刺绣，其本身就有一定的欣赏效果，而且刺绣本身作为一种较为高档的商品，运用到包装上的话，商品本身就必须要有一定的商业价值或收藏价值，昌邑丝绸是具有潍坊特色的重要商品，需要带有中国传统文化底蕴的包装形式，才能够使丝绸走向世界，发扬潍坊丝绸文化，使昌邑作为一座丝绸名城声名远播。本文主要分为五部分，第一部分写了刺绣工艺的发展及特点；第二部分研究了刺绣工艺应用现状及分析；第三部分是刺绣工艺在昌邑丝绸的包装上的艺术表现；第四部分阐述了包装装潢设计与消费者的心理诉求的关系；最后笔者对设计的心得体会。 关键词：刺绣工艺 艺术 包装 Abstract Embroidery is used to draw a thread in the paper, the pattern on the fabric. Embroidery is the use of needle thread or other fibers, yarns in a pattern and color in embroidered material to stitch puncture, constitute a pattern of art form. It is with a needle and thread to an art design and making people add in fabric and decorative cardboard required on Chinese, is one of the traditional folk crafts. China is the important cultural heritage. Embroidery process is divided into the fabric on the embroidery and paper on the embroidery, which itself has a certain appreciation effects, and embroidery itself as a more upscale merchandise, apply to the packaging of goods itself, must want to have commercial value or of certain value, Changyi silk is an important commodity with Weifang characteristics, needs packaging forms with Chinese traditional culture, can make silk to the world, to carry forward the Weifang silk culture, make Changyi as a silk city reputation. This paper is divided into five parts, the first part of the development and characteristics of written embroidery; the second part studies the process and analysis of application status of embroidery; the third part is the artistic expression of embroidery in Changyi silk on the packaging; the fourth part elaborated the relationship between psychological demands and consumer packaging design of the author; design experience. Key words：embroidery art packagin 目 录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc409533244 前 言 PAGEREF _Toc409533244 \h 2 HYPERLINK \l _Toc409533245 1 刺绣工艺的发展及特点 PAGEREF _Toc40