民生银行碧浪园小区社区银行营销方案研究-工商管理专业毕业论文.docxVIP

民生银行碧浪园小区社区银行营销方案Research on the marketing proj ect of Bilangyuancommunity bank ofMinsheng Banking Corporation AbstractThis paper first introduces the research significance，purpose，methods and ideas，but also on the current domestic and foreign relevant literature on community banks are summarized．Secondly,the article chooses Minsheng Bank Dalian Branch Bilangyuancommunity bank as锄example，introducing the origin of the community banks in 0111couiltry,and also compared the development of community bank interbank，locked the domesticcommunity banks in the market positioning，and analysis the reason of the development ofcommunity bank in 0111country．Subsequently,the Minsheng Bank Dalian Branch Bilangyuancommunity bank as the status of a detailed analysis，including financial assets，savingsdeposits，the sale of fmancial and other business development，and specific marketing analysis．Thirdly,this paper introduces the Minsheng Bank Dalian Branch Bilangyuan community bankmarketing programs，and illustrates the Persil Park Community Bank from the location,typeof customer analysis，product structure design，activity marketing program risk control means of some specific aspects．The author compares the advantages and disadvantages of Dalian branch of Minsheng Bank and its competitors，analyzes the entry point of Minsheng Bank in marketing，and analyzes the strategy of promoting the development of community bank．Through the analysisof the details of the Bilangyuan community bank．essentially reflects the Bilangyuan community bank marketing，that relying on property,into the community as a stepping stoneby way of undertaking parent—child activities，lectures on health，and various types of themeactivities，close the distance with the residents of the community,the marketing integrationinto the community of life，and then expand inherent customer groups．Finally,this paperpoints Out that in Bilangyuan community bank in the marketing process，the retail business isthe brunt of community banks．Beca