对外经济贸易大学国际企业管理第一章 导论 .pdfVIP

第一篇导论 第一章跨国公司与跨国经营 第一节 跨国经营 Guidelines of International Business and Multi-National Management(MNCs) 1. The Scope Framework of International Business Cross-Border Management International Business and Internationalization International business: Theories and practices Cross-border strategic management and majpr issues; key issues needed to be discussed 2. International Business International business takes place when business carried out across national borders. International business as a fi