论转型时期我国电视传媒业的制度创新-产业经济学专业毕业论文.docxVIP

AbstractIn Abstract In me accelerated social and economic transition period，TV media i11dusnv becomes me core of cultl】re industry，and its de印refom 1s ineVitable．Because of the combined action行om its political nature and commercial pressure，as well as dual influences行om admillis仃atiVe and capital leading，China’s TV media shows much instability in its role positioIling．Thus it is worthy of deep consideration and explor．atlon to make proper positioning for China’s TV media and make profound instjtutjonal岫ovation． Based on new institutional economics and modem TV communication theo吼this paper analyses tlle backgroulld and problems of China’s TV media indus臼了in socialist market econom y．It researches on t11e hist0以 present status and adv狃tages of broadcasting indus田’s iIlstitutional refo姗i11 tlle U．S．aIld U．K． On t11e basis of history a11alysis，“s p印er probes into me present institution of China’s TV media Industry，which is hlown as“mono s缸ucture，bin哪operation”，a11d cl撕fies tllat the r01e of China’s TV media indus旬rv should be： a States ultimately con仃011ed monopollstlc， quasi-public and market econoIIlic iIldus时． The paper proposes a vision of China’s TV media indus仃y institutionalrefom厅om v撕ous aspects，including the prQpe竹n曲ts stnlcture， intemal govemance s仃uctllre， orgaIlizational s仃ucture? mallagement of the iIldus时aIld its capital operation，etc· The author also mal(es several suggestions on C11ina’s TV industry： speed up the institutional regulation refom of TV media indus廿M Ⅱ accelerate accelerate the res仉Jcturing of television media industry， improVe its business management，aIld focus on bralld aIld culture building of TV media iIldus咄 Finally，也e author sets 2005 Super Girl CaIIlpajgn of Hunan Satellite TV Station as aIl ex锄ple and makes胁her description and analysis on TV pro蓼am’s creatiVity， iImoVation in adVenising alld marketillg， innuences of infomation era，new profit pattem，alld finally百Ves out the m血poms on ins缸tutional inllovation of Cbina’s TV mema