欧洲泳装市场分析报告.ppt

Current Trends: Fabrics当下趋势：面料 Tan-through fabrics - the technology is continually developing to provide better fabrics that allow an even, strapmark-free tan. 晒透面料——阳光能均匀地，不留死角的晒到全部肌肤 The SunSelect range of tan-through fabrics marketed by Interlad also protects the body against the harmful effects of sunlight. Interlad的SunSelect系列也可保护身体不受阳光伤害 1997 the first tan-proof swimwear garments were launched in the UK. ? 1997年，首件防晒泳衣登陆英国 Current Trends: Fabrics当下趋势：面料 Boots The Chemist claimed to have launched the first range of ladies beachwear to have an authenticated clothing protection factor (SPF) of 40-plus. The garments, including swimsuits, sarongs and shorts, block out most of the harmful UVA and UVB rays and are made from the soft Du Pont CoolMax fabric. Boots The Chemist发布了服装保护指数（SPF）达到40+的女式沙滩衣。这些服装，包括泳装，莎笼和短裤可以阻挡长短波紫外线，而且是用柔软的杜邦CoolMax面料制作而成 Swimwear Retail Trends泳衣零售趋势 Women’s swimwear garments tend to be available at a wider range of price points with a higher average price than mens and childrens equivalents. 女式泳衣的平均价格比男式与儿童泳衣要高 Women’s purchasing tends to be driven by fashion considerations, which helps shorten replacement cycles. 女人购买泳衣被时尚因素所驱动，这样缩短了更换周期 Swimwear Retail Trends泳衣零售趋势 Women have been rather more receptive to the concept of the beachwear wardrobe resulting in demand for garments, especially cover-up co-ordinates such as sarongs 女性更容易接受沙滩装衣橱概念，引发了对像莎笼这样的掩饰品的需求。 Swimwear Retail Trends泳衣零售趋势 Multiple purchasing of mix-and-match garments and co-ordinating accessories such as sarongs. 混搭衣服与配饰的多样化购买 Price points have been boosted by sales of designer labels, by fabric and fibre advancements, such as water-repellent Teflon, and the development of beachwear ranges to complement swimwear. 随着设计师品牌销售的提高以及面料和纤维质量的进步，比如防水Teflon，还有沙滩装的发展，价格将会水涨船高 Swimwear Retail Trends泳衣零售趋势 In-store Holiday Shop concept, and its decision to stock beachwear all year round to capitalise on demand beyond the key Spring/Summer selling period. 假日商店概念与囤货迎接春夏销售旺季 Swim