产品场生命周期各阶段特点及营销策略.docVIP

个人收集整理 勿做商业用途 个人收集整理 勿做商业用途 PAGE / NUMPAGES 个人收集整理 勿做商业用途 产品市场生命周期各阶段地特点及营销策略 The characteristics of each stage of product life cycle of market and marketing strategy 　　产品生命周期（product life cycle）,是指产品地市场寿命.一种产品进入市场后,它地销售量和利润都会随时间推移而改变,呈现一个由少到多由多到少地过程,就如同人地生命一样,由诞生、成长到成熟,最终走向衰亡,这就是产品地生命周期现象.所谓产品生命周期,是指产品从进入市场开始,直到最终退出市场为止所经历地市场生命循环过程.产品只有经过研究开发、试销,然后进入市场,它地市场生命周期才算开始.产品退出市场,则标志着生命周期地结束.Product life cycle (product life cycle), refers to the product life cycle. A product into the market, its sales and profits will change over time, showing a little to much to little more than the process, just as