复旦大学管理学院电子商务第三次课件 电子商务过程及相关因素.pptVIP

Creating a Winning E-Business Second Edition, Chapter 2 Creating a Winning E-BusinessSecond Edition Defining Your E-Business Idea Chapter 2 Learning Objectives Identify entrepreneurial abilities Describe the entrepreneurial process Understand the factors affecting e-business success Identify ways to exploit e-business advantages Opening Case 什么是创业？什么人可以创业? 电子商务使得低成本创业成为可能！！ The Entrepreneur and theEntrepreneurial Process (continued) 人 点子 计划 实施 收益 创业企业家特点? 创业企业家特点 请描述你心目中的创业企业家 The Entrepreneur Entrepreneur Assumes the risks of starting and operating his or her own business Must be able to lead others Must believe in his or her business idea Must have the self-confidence to accomplish business goals Entrepreneurial abilities Leadership traits High-energy level Self-confidence Organizational skills Ability to act quickly and decisively Independent, goal-oriented, creative, competitive Entrepreneurial Process Entrepreneurial process Stage 1: Are you an entrepreneur? Assess your entrepreneurial abilities Evaluate time and effort involved in starting/running your own business Consider the effect of the business commitment on your family life Stage 2: Buy existing business or start own business? Entrepreneurial process (continued) Stage 3: For a new business startup you must Define the business idea Create a business plan Secure financing Stage 4: Operate and grow your business Stage 5: Harvest your business Continue to operate “cash cow” Go public Sell the business Liquidate the business Group Reading Discussion E-Case: From idea to Harvest Please identify each stage of the entrepreneurial process that resulted in the successful e-business named Yesmail. Who was involved in each stage of the process? Why? Factors Affecting E-Business Success Factors Affecting Business Success The network effect Total value of a product, service, or technology grows as more and more people use it Telephone system example Single telephone has no value; as more people join the t