旅游地文化氛围、游客情绪与行为涉入的关系研究-旅游管理专业毕业论文.docxVIP

Results Results indicate：first，tourist destination cultural atmosphere includes 3 dimensions(i．e．material culture atmosphere，Spiritual culture atmosphere， Institutional culture atmosphere)；Second，cultural atmosphere positively affect behavioral involvement；Third，cultural atmosphere positively affect emotion；Fourth，emotion was found to mediate the relationship between cultural atmosphere and behavioral involvement．The paper ends with managerial implications as well as future research directions． Key Words： Cultural Atmosphere，Tourist Emotion， Behavior Involvement ⅡI 万方数据 目 目 录 摘 要 I Abstra