华南理工大学企业战略管理英文课件Chapter 4 Business-Level Strategy.pptVIP

Chapter 4 Business-Level Strategy Manli Huang School of Business Administration, Research Center of Chinese Strategic Management, SCUT * 44 * 50 Creating barriers by perceptions of uniqueness Creating switching costs through differentiation 1 3 Sustainability is created through 2 Raising Buyers’ Performance Create Value with Differentiation by Lowering Buyers’ Costs Drivers of Differentiation Unique product features Unique product performance Exceptional services Quality of inputs New technologies Exceptional skill or experience Detailed information Some Examples : Can fend off New Entrant