biz reading 3 unit 2(商务英语阅读3精编版课件;叶兴国).pptVIP

2. With a stroke, Sony joined the tiny club of Japanese companies with foreign bosses.此举一出， 索尼公司便成了日企中为数不多的有外国老板操控的企业。 Stroke： 一个成功或有效的行动或事情。 E.g.： your idea was a stroke of genius! 你的主意真了不起 3. Consider this： Japan’s recent recovery has been driven by exports, spreading hope worldwide that the economic engine of Asia is back in gear. the economic engine of Asia: 亚洲经济引擎， 这里指日本经济， 暗示了日本经济在亚洲经济中的重要地位。 In gear: 处于正常状态。 4. While Toyota is poised to conquer GM in the American market， Sony is getting trounced there by Apple in the hot digital-music-player market. 正当丰田公司准备在美国市场征服通用汽车公司时， 索尼公司在热门的数字音乐播放器市场被苹果公司打得一败途地。 Be poised to: 准备行动 E.g.: Combined Breweries is poised to take over British Beer Company. Trounce: 将…打得大败. E.g.: Wales were trounced 5-0 by Poland. 5. Here too Sony is odd man out. 在此索尼又是个例外。 Odd man out: 与集体不融洽的人， 不合群者。 此处用这个词组来表达日本多数企业已经开始盈利， 而索尼仍在亏损， 不在此群体之内。 6. the fading glory of Sony’s brand name has become a Catch-22, analysts say: …, it undermines the 50% price premium that it can still attach to many of its products. 索尼渐隐的品牌效应使企业进退两难， 分析家认为，… Catch-22： 进退维谷，左右为难。E.g.; you cannot get a job if you haven’t got experience, and you cannot get experience if you haven’t got a job– it is a catch-22. Undermine: 逐渐削弱或暗中破坏 E.g.: Self-confidence undermined by repeated failures. Under- 1.下 Underground 地下的 underworld 下层社会 underfoot在脚下 underwrite写于…之下 undersea在海底 underlay 置于…之下 underline划线于…之下 underside下侧，下面 2.内(用于衣服) Underclothing 内衣裤 underthings女子内衣裤 undershirt 贴身内衣 underskirt 衬裙 undervest贴身内衣 undrtshorts 内裤，衬裤underwear （总称）内衣 undershorts 短衬裤 3.不足，少 Underpay付资不足 underdeveloped不发达的 underproduction 生产不足 underdress 穿衣太少 underestimate 估计不足 underfed 喂的太少 undermanned 人员不足 undersized 不够大的 underpopulated人口稀少的 underwork少做工作 4.副，次 Underagent副代理人 underking 副王，小王 underofficer 下级官员 undersecretary 次长，副部长 price premium Price premium, or relative price, is the percentage by which a product’s selling price exceeds (or falls short of) a benchmark price. Marketers ne