李梅消费时代之大众传媒在构建和谐社会中的责任.docVIP

消费时代之大众传媒在构建和谐社会中的责任 论文提要： “公正性”构成新闻价值的核心。消费至上的时代，大众传媒木身发生两大 变化：市场化和娱乐化。受两大变化的影响，失去了新闻核心价值的大众传媒, 正口益忽视丫自身在构建和谐社会屮应承担的重大责任。 市场化后的大众传媒成为“特殊的企业”。媒体是为有消费能力的“受众” 而不是为“一般读者”存在的，只有这样才能满足广告商的广告诉求。新闻是追 着这些有消费实力的受众而不是一般读者去发现、编辑的。娱乐化严重消解了新 闻核心的力量。诸多社会新闻，貌似关注民生，实质上满足的是大众的窥视欲、 消费欲，带有明显的娱乐化。娱乐化消解了新闻的严肃性，也消解了新闻核心的 力量。 当下大众传媒，除了市场和娱乐两个消极因素外，还有一个“四季歌”的老 调子。老调子及被消费消解了新闻核心价值的新闻构成了当下新闻的相当部分。 理想的新闻应该只是那些尊重新闻核心因素的新闻。不公正的传播在传播的同吋 形成新的遮蔽。主流传播记录1来的社会进程形成历史，被遮蔽的新闻将成为“第 二级历史”。它的存在影响一个社会的和谐程度。 大众传媒是社会公器。媒体首先应给读者一个世界的真面目，而不是追逐利 益。只有这样，才能真正有助于建设一个相对稳定的“和谐社会”。 Abstract: Fair-minded constitute the key value of news. In the consumer times, the public medium have changed in two aspects: market and entertainment. Being influenced in this two changing, the public medium which is losing the key value of news is ignoring the important duty itself in constituting the harmonious society. The public medium in market have turned into a “special business” ? They exist for the people who have consumer ability, not for “the general reader” ? The former is named “the acceptors” ? Pursuing the acceptorss taste, the news is found and edited. Because only in this way, the advertisement businessman can be satisfied, who can bring profit to the public medium. Entertainment seriously dispel the energy of news value. Lots of society news，seemingly pay attention to the people s livelihood, satisfy the public’ s desire for peep and consumer in fact. Except for market and entertainment , there is a hackneyed theme in the public medium today, it is named “the four seasons song” ? The news which is influenced by market ， entertainment and hackneyed theme form the part of news today. The idea news is the news which have key value news. Unfair-minded news spread news, and form new covering at the same time. That news is covered would form “the Second History” ? It must influence whether or not the society is harmonious. The public medium is a public implement. The medium’ s first important duty is giving a true face of the