从文体角度看英语广告的翻译毕业论文.docVIP

【标题】从文体角度看英语广告的翻译 【作者】陈 洁 【关键词】英语广告;?文体特征;?翻译原则;?翻译技巧 【指导老师】冉诗洋 【专业】英语 【正文】I. IntroductionWith its policy of opening up to the outside world and its entry into WTO, China has faced more and more foreign trade activities. Advertising, as a tool of selling，plays an important role in the world. People are exposed to numerous advertising messages everyday. They can find advertisements in newspapers and magazines, on radio and television, etc. And they can also find all kinds of advertisements on the Internet. In order to secure a large amount of audience and compete with many other similar advertising messages, advertisers try to make their advertisements as effective as possible.?The purpose of this paper is firstly to study the stylistic features of English advertisements. Style is considered as an important factor in translation. According to Nida?＆Taber?(1969:12), translating consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style. English advertisement is one of the examples of English styles in stylistics. Through analyzing English advertisements in terms of its lexical features, syntactical features and rhetorical devices, audiences will further know about advertising and English advertisements. Especially, audiences can deeply understand that each English style has its own characteristics which are decided by different styles, purposes and foregrounded features, and they will understand the contents or meanings what contained in language in their learning.II. General Ideas about English Advertisements?English advertisements play an important role in our life during the coming of the 2008 Olympics. With more and more foreigners penetrating into China, it is necessary for us to know some basic knowledge of English advertisements. In this section, some general ideas about English advertisements are discussed.?An advertisers main purpose is to