上海对外经贸大学工商管理学院市场营销学课件 Chapter10.pptVIP

Pricing Products: Pricing Considerations and Approaches Chapter 10 Learning Goals Identify and define the internal factors affecting a firm’s pricing decisions Identify and define the external factors affecting pricing decisions, including the impact of consumer perceptions of price and value Contrast the three general approaches to setting prices Case StudyP “Buyer-driven commerce” concept offers lower prices to consumers and the ability to sell excess inventory to sellers 13.5 million user customer base Tremendous growth Most deals relate to travel or time sensitive / perishable servic