山东财经大学国际经贸学院国际市场营销学课件 Chapter1.pptVIP

International Marketing国际市场营销学;Course Objective;本课程学习目标;课程性质;国际营销环境研究;The Scope and Challenge of International Marketing The Economic Environment of International Marketing The Cultural Environment of International Marketing The Political Law Environment of International Marketing International Market Planning Strategy International Marketing Research The Analysis of Consumer Market the Behavior of Buyer Target Marketing Strategy International Product Strategy International Pricing Strategy International Place Strategy International Promotion Strategy ;This course will be taught using