山东财经大学国际经贸学院国际市场营销学课件 Chapter2.pptVIP

International Marketing国际市场营销学 School of International Trade, Shandong University of Finance and Economics 山东财经大学（筹）·国际贸易学院 The Economic Environment of International Marketing Chapter 2 2.1 The world economic environment from the World War II 2.2 The economic environment in host country Contents 全球化的国际贸易和国际金融体系 ——三大国际性经济组织 区域经济一体化 ——区域性经济合作组织 新兴大市场 ——发展中国家的崛起 2.1 二战以来的世界经济环境 General Agreement on Tariffs and Trade (GATT) GATT created as an agency to serve as watchdog over world trade and provide a process to reduce tariffs GATT also provided a mechanism to resolve trade disputes bilaterally