我国网上书店的调查与研究毕业论文.doc

PAGE 2 毕 业 论 文 我国网上书店的调查与研究 摘　　要 互联网的广泛运用和普及已经成为我国经济发展中的重要组成部分，互联网的存在不仅仅是一个销售渠道，一种新的生产经营方式，而且将带来一场商业革命。为了提高企业市场竞争力，越来越多的企业正在通过电子商务的形式进行网上商品交易。构建适合企业自身发展的电子商务网站已经成为现阶段企业十分关心的问题。 本文将以网上书店这一重要的电子商务发展形式为研究个案，重点介绍了网上书店的发展历程，阐述了网上书店在整个电子商务系统中的重要地位，通过对国内网上书店的运营情况进行概况分析，并从中挑选出具有代表性的网上书店作为具体案例，重点从盈利模式，安全性和物流配送等方面分析国内的网上书店的特点，找出优势与缺陷。同时也分析了我国电子商务网站存在的问题和发展趋势，并针对问题提出相应解决对策，为我国网上书店的发展提供借鉴。 关键词：电子商务 网上书店 问题与对策 ABSTRACT The popularity of e-commerce is an inevitable trend, it is more than just a sales channel, a new production and management, and will lead a business revolution. In order to improve the market competitiveness of enterprises, more and more companies are in the form of e-commerce online commodity trading. Build e-commerce site for their own development has become of great concern to enterprises at this stage. This thesis focuses on the system of e-commerce sites, e-commerce sites in the entire e-commerce system an important position, through the analysis of a large number of domestic and international mainstream e-commerce website, pick a representative online bookstore as a specific case,focus from profit model, security, and logistics and distribution analysis of foreign and domestic e-commerce website and find out the advantages and defects.After spoke highly of the great achievements made by China in the area of ??electronic commerce, as well as analysis of existing problems and development trends of Chinas e-commerce site, and corresponding countermeasures, to provide a reference for the development of Chinas e-commerce site for the problem. Keywords: e-commerce online bookstore problems and solutions  目 录 绪论 1.1 本课题研究的背景………………………………………………………………1 1.2 本课题的研究意义 ……………………………………………………………1 1.3 本课题的研究内容和方法………………………………………………………1 网上书店的发展现状 2.1网上书店概述…………………………………………………………………….2 2.2网上书店的运营优势…………………………………………………………….2 2.2.1价格优势：价格低廉………………………………………………………2 2.2.2品种优势：数量繁多，品种齐全…………………………………………2 2.2.3互动优势：拥有较为系统的互动平台……………………………………3 2.2.4检索优势：拥有较为完善的检索