辽宁华盛苹果手机服务营销策略研究-工商管理专业毕业论文.docxVIP

辽宁华盛苹果手机服务营销策略研究Liaoning 辽宁华盛苹果手机服务营销策略研究 Liaoning huasheng apple mobile phone service marketing strategy research Abstract In recent years，with the continuous development and progress of domestic social economy．to a great extent，promote the development of the mobile phone industry，the rapid growth in mobile phone customers．Under the new era．也e competition among mobile operators gradually from the network resources to service competition，in the mobile phone market marketing mix，service has become a key element．For businesses，according to its own internal resources and capabilities，and combining with the external environment to create a more competitive service advantage，to make different service mode，improve product competitive in the market competition，it is a necessity for enterprise development．In this paper， based on the actual situation of Liaoning Huasheng Company，through the marketing of certain research，tlle present conditions of the apple brand for the enterprise in the process of the implementation of brand marketing of offer advice on how to improve the ability of the enterprise brand marketing．T11iS to promote the development of huasheng company apple mobile phone brand is of great significance． Taking Liaoning huasheng company apple mobile phone as the research object，using the relevant theory of service marketing knowledge，study the Liaoning huasheng apple mobile phone service marketing strategy，the theory of service marketing strategy are simply described， and then introduces the background of the communications industry in Liaoning，and Liaoning huasheng macro and internal environment ale analyzed，through the study of its service marketing strategy of apple mobile phone，advice and make a conclusion． In this paper．the analysis of the research shows也at Liaoning Unicom huasheng apple phone service marketing strategy in the process of the development of the past is in conformity with the companys actual situation，also accord with the positioning of its pr