战略定位及设施规划外文翻译.docVIP

战略定位及设施规划外文翻译 本科毕业论文(设计) 外 文 翻 译 原文: Strategic Positioning and Facilities Planning Enterprise Success in Turbulent Times In the 1990s and beyond, corporate leaders will be challenged by a business environment that is increasingly global, competitive and turbulent. In turbulent times, proactive planning, coupled with rapid-response capabilities, is the answer to ‘‘The Planner’s Dilemma.’’ The importance of corporate facilities and real estate assets will increase in the 1990s, as will the role of executives responsible for functions that have an impact on the value and usefulness of these assets. This is the first of a series of three articles which will emphasize the review analysis-planning cycle of strategic positioning and facilities planning. This article deals with the review component of the cycle. The other articles,’ Business Analysis and Forecasting Techniques’’ and ‘‘Planning for Results in Turbulent Times,’ ’will be published in upcoming issues and will cover the analysis and planning portions of the process. Each time an activity from the review analysis-planning cycle is implemented; those involved with the process have an opportunity to improve the corporation’s proactive and reactive capacities, as well as its rapid response capabilities. The importance of rapid-response capabilities----especially flexibility----is crucial to Apple Computer. Bob HeCox, Apple’s manager of real estate services, achieves flexibility in his 165-lease portfolio through either sheer size of aggregate space, flexible terms and conditions, or size and flexibility. ‘‘Flexibility is a key concern with all of our facilities,’’ HeCox says. The review of business and facilities plans should focus on a few key variables: strategic-management indicators, planning factors and standards. The strategic review should answer two questions: ‘‘Where are we today?’’ and ‘‘Where do we say we want to be tomorrow?’’ Strategic-Positioning Assessment Review of the Big