原创力文档游击广告和游击营销外文文献 Guerrilla Advertisement and Marketing Author links open overlay panelEkrem CetinBigat.pdfVIP
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Procedia - Social and Behavioral Sciences 51 ( 2012 ) 1022 – 1029
ARTSEDU 2012
Guerrilla advertisement and marketing
Ekrem Cetin Bigat
Kadir Has University, Faculty of Art and Design, Istanbul 34083, Turkey
Abstract
This study examines the relationships, similarities, and differences a
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