商业运营模式下大型商业综合体建筑设计研究-建筑设计及其理论专业论文.docxVIP

哈尔滨工业大学建筑学硕士学位论文 哈尔滨工业大学建筑学硕士学位论文 万方数据 万方数据 Abstract With the rapid development of the global economy, changing consumer attitudes and spending power of the public, the business model of large commercial complexes are also gradually changing characteristics of the times. As people increasingly high demand for shopping, a large commercial complex buildings to meet market demand and the formation of a variety of different business model. However, faced with design problem of a number of large commercial complex buildings under commercial operating model has become increasingly prominent. In this paper, a large commercial complex as the research object, from the perspective of business model, first at home and abroad to study the large-scale commercial building complex business model for large-scale commercial complex domestic and international construction business model to compare and analyze through the actual project-depth analysis of various types of business model attributes and characteristics of the actual profit results. Then from a large commercial complex features of large commercial complexes starting from the operation of a business model perspective, respectively, from the urban development of the macro- range location and large commercial complex microscopic range inside the building two levels, explore for large commercial complex design effects. Which specifically studied the overall positioning of large commercial complex building in urban development, urban areas face the choice of the forms of environment-specific positioning and business model, the specific venue and format of the internal functions of the overall planning and organization moving lines. The last major study of the overall organization of large commercial complex buildings inside the specific format, in which corresponds the business model, within the main transportation routes functional architectural design space and business space problem in the operating mode features and busine