乐购-tesco农产品自由品牌开发-公开课件.pptVIP

Background info Cooperation Way 背景及合作方式介绍 Purposes 目的 Basic information 基本信息 Operation Flow 操作流程 Quality Check 质量检测 TESCO Product Rule 商品原则 TESCO Direct Sourcing 　 TESCO直采现状 Future Plan 未来计划 Background info/背景: As one of the top three retailers in the world, TESCO has developed good cooperation with numerous suppliers in China since it entered China market in 2004. 作为全球三大零售商之一，TESCO自2004年正式进入中国市场以来一直同众多供应商保持良好合作。 We have introduced own-label range into China in 2006. We have over 2000 own-label products up to now. 2006年我们将自有品牌商品进入中国。截止目前，我们在中国已有超过2000种自有品牌商品。 To fight against current economic downturn and offer customers safer food with lower price, Chinese government calls on retailers to develop direct supply chain with farmers. 中国政府鼓励“农超对接”以应对经济低迷及为顾客提供更多安全低价食品。 Cooperation way/合作方式介绍: Unlike traditional way (first farmers plant then stores sell), TESCO makes planting order at first, then Hongyang plants, package and distribute them accordingly. 与传统方式（农场先种植、然后在超市销售）不同，TESCO首先提出自有品牌蔬菜种植要求及预估销量，然后供应商再据此种植、包装及配送。 TESCO develops own-label vegetable with Shanghai Hongyang Agriculture Company, a professional supplier with excellent credit. It is also a 2010 Shanghai Expo vegetable supplier. This shows TESCO’s active response to the government call on direct supply chain. TESCO同上海弘阳农产品有限公司合作发展自有品牌蔬菜，该供应商是上海市蔬菜质量诚信企业及2010年世博蔬菜供应商单位。二者的合作体现了TESCO对政府“农超对接”号召的积极响应。 To provide customers safe vegetables with really good price. 为顾客提供既安全又便宜的蔬菜 For the first time TESCO has own-label leaf vegetable products in China “零的突破”：TESCO首次在中国推出自有品牌叶菜 Supplier info: Shanghai Hongyang Agriculture Company 供应商信息： 上海弘阳农产品有限公司 Location: No.588, Qinglong Village, Baihe Town, Qingpu District, Shanghai 位置： 上海市青浦区白鹤镇青龙村588号 Occupying area: 420 acres, 350 TESCO greenhouses 占地面积： 420亩，350个TESCO大棚 When to build: December, 2007 始建日期： 2007年12月