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市场调研报告 良品铺子顾客忠诚度调研报告书 ——指导老师：甘俊 印程 秦丽君 李小蓉 管理学院 市场调查与预测 结课报告 题目：良品铺子顾客忠诚忠诚度调查报告成员：印程秦丽君李小蓉专业班级：指导教师：甘俊老师 时间：~ 目录 目录·········································································I 摘要········································································II ························································································································错误！未 ·············································(来自:写论文网:关于经济市场调查报告)·································································3 ··············································································································4 ········································································································4 ·································································································4·········································································································4 ·······························································································5 ························································································································5 ···································································································5 ···············································································································6 ························································································································6附录一、···················································································································6附录二、···················································································································6 摘要： 一、引言：近几年来，食品零售行业迅速崛起，良品铺子就是一家致力开发与推广特色休闲食品的全国直营连锁企业，自XX年8月创立以来，就确立了“立足武汉，占领华中，辐射全国”的发展战略，经过6年的发展，现已成为中国中部地区最大的休闲食品连锁零售企业。至XX年9月良品铺子已在湖北、湖南、江西以及四川四个省拥有了1200多家专卖店，公司团队已超过3000人，公司已着立足武汉、占领华中、辐
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