规划的基本原则模板96.pptxVIP

规划的基本原则;L E A R N I N G O U T C O M E SAfter reading this chapter, I will be able to:;Outline the steps in the strategic management process. Describe the four grand strategies. Explain SWOT analysis. Describe how entrepreneurs identify a competitive advantage.;There is a saying that people can be divided into three groups: Those who make things happen; Those who watch things happen; Those who wonder what happened. ;封面故事;;;;;课程目标;规划(Planning);规划(Planning);不确定环境下的规划;;对正式规划的批评;;规划能改善组织绩效？;计划的类型;策略规划 vs. 战略规划;Goal What a company wants to attain. Example 50% share of their market segment. Strategic The strategies that the company will employ to attain their goal. Example We will make an above average sports shoes, that are comfortable, and affordable We will make a shoe for every major sport We will have a professional athlete from every major sport endorse our shoes;Tactical The tactics / plans by which a company implements their strategies. Example We will have our shoes made outside the US where labor is cheap We will utilize a podiatrist(足部医学家), orthopedist(整形外科医师), and athletes(运动选手) to help us design comfortable shoes and identify the components of a quality shoe We will identify highly visible athletes from each sport and place them under contract to endorse our shoes;策略规划(strategic plans);以时间来区分计划;特殊性计划 vs. 方向性计划;单一用途计划和常置计划;Types of Plans;Goal-Setting Theory;目标管理(Management by Objectives, MBO);Cascading of Objectives;MBO的共通要素;MBO行得通？;设立目标的步骤;Deming有话说;Drucker谈当总统的六个条件;策略的重要性;策略管理过程(Strategic Management Process);策略管理过程的重要步骤;38;Vision Mission;40;41;More than 30 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. ;43;;策略管理过程的重要步骤;;环境扫描;竞争情报;;情报搜集 vs. 商业间谍;策略管理过程的重要步骤;策略管理