我国文化产品贸易的现状、问题与对策.docVIP

我国文化产品贸易的现状、问题及对策 摘 要 当今世界，经济全球化已经成为了一个不可逆转的趋势，文化贸易在这个趋势下也快速的发展着。而且经过这么多年的发展文化贸易已经成为了一个新的经济增长点。国际文化市场已经成为各个经济体之间竞争的重要平台。文化贸易不仅可以给参与贸易国带来丰厚的利润还可以提高国家的软实力、增加国际社会对本国文化的认同感提高本国在国际社会的知名度和竞争力。我国文化贸易的发展由于起步较晚的原因，所以同发达经济体相比仍然存在着很大的差距。本文通过对我国文化产品贸易发展的现状分析来发现文化产品贸易中存在的问题，并结合我国的实际情况和国际市场状况提出能够促进我国文化产品贸易健康发展的对策。 关键词：文化产品贸易，软实力，对策，竞争力 The Current Situation, Problems and Countermeasures of Cultural Products Trade in China ABSTRACT In todays world, economic globalization has become an irreversible trend, cultural trade under the trend of rapid development, too. And after so many years of development of cultural trade has become a new economic growth point. The international cultural market has become a important platform of competition between different economies. Cultural trade can not only bring huge profits to participate in the trading countries also can improve the soft power of country, increase the international community for their own cultural identity to improve its visibility and competitiveness in the international community. The development of cultural trade in our country because of a late start, so compared with developed economies still exist a large gap. In this paper, through analyzing the present situation of the development of Chinas cultural products trade to find the problems existing in the cultural products trade, and combined with the actual situation of our country and international market conditions put forward countermeasures to promote the healthy development of Chinas cultural products trade. [Key words]：Cultural products trade，Soft Power，Countermeasure, Competitiveness 目 录 TOC \o 1-3 \h \u 28657 前言 1 12912 1文献综述 2 20257 1.1 国内文献综述 2 15859 1.2 国外文献综述 2 3705 2我国文化产品贸易的发展现状 3 17128 2.1 文化产品贸易的进出口情况 3 31943 2.1.1 我国文化产品贸易额呈现出总体上升的趋势，个别年份有所下降 3 11792 2.2 我国文化产品的贸易差额分析 5 4151 2.3 我国文化产品出口市场结构分析 6 4014 2.4 我国文化产品进口市场结构分析 7 18356 2.5 我国文化产品的国际竞争力分析 7 17361 3我国文化贸易中存在的问题 8 19615 3.1 高附加值和