商务信息网站的OLAP分析及其个性化实现-管理科学与工程专业论文.docxVIP

ABSTRACTCommonly，there ABSTRACT Commonly，there are many problems on many Information Websites：(1)In the operation of the information Website，how to analyze and take advantage of enormous data information effectively to make the decision analysis； (2)How to satisfy the customers’personalized needs．And adjust the contents and construction of the Information Website in time according to analyzing results， which makes it perfect．The thesis makes researches on these aspects of the Business Information Website，tries to analyze the daily recording data with OLAP,discusses how to acquire customers’interest impact to realize the reconstruction of the website and further realizes the website personalized services． According to the principle of the software engineering and the technical characteristics of Data WarehouseOLAP,applying the thoughts of module design and the website development technique，the system is designed to realize the website’S reconstruction and fulfill its function．The whole system is composed of three different modules：The Website sub—system(the business information website)，the OLAP sub-system and the personalized sub—system． The system chooses different methods and tools in its realization，according to the different characteristics of modules ’rhis thesis is divided into six chapters The first chapter surveys the contents of this subject and the necessity of research on it． The second chapter describes this system’S basic design thoughts，its whole construction，its realization methods and tools，etc，and make a brief introduction about the website sub—system The third chapter and the forth study the OLAP sub-system，which analyze Data Data Warehouse，0LAP technique and Web OLAP theoretically，put forward the method of realizing multidimensional data browser． The fifth chapter studies the personalized sub·system，which emphatically introduces the concept and the saving way of website tree，the formula of the customers’interest impact and three methodologies O