论手机的传播功能与传播效果-马克思主义理论与思想政治教育专业论文.docxVIP

摘要近年来，手机技术迅速发展，它已成为传递信息的一个新媒介并迅速地渗透 摘要 近年来，手机技术迅速发展，它已成为传递信息的一个新媒介并迅速地渗透 到社会生活中的每一个角落。随着手机的功能逐步增多，它己不再只有单一的通 话功能，短信、上网等功能使它承载了更多的社会功能，给人们的生活和社会带 来很大的影响。本文以手机媒介为研究对象，首先，具体研究了手机媒介的传播 现状，对手机的传播模式、用户、内容以及传播功能进行分析。手机传播是通过 网络提供商和内容服务商的支持，将信息在无数个手机终端问互相传递的网状模 式，这样的传播模式决定了手机的传者与受者同体的特点。随着手机的基本功能 增多，手机渐渐地涉及社会生活中的不同领域，既包括政治、经济方面，也包括 文化、教育方面等等。其次，整合、归纳了手机与其它媒介的关系。与其它媒介 相比，手机具有以下传播特点：传播范围广、互动性强、可移动性等等，手机的 这些新特点为其它媒介的发展带来了挑战，但随着媒介间不断竞争手机媒介与其 它媒介出现了相互渗透、整合的趋势。最后，研究了手机媒介的传播效果，并针 对其效果探索了改善手机传播效果的对策。手机的正面影响应该继续发挥，而对 于其负面效应我们不仅要从法律、手机技术等方面进行控制，还需要通过宣传、 教育等方式对手机用户进行正确的引导从根源上改善手机传播的效果。 关键词 手机，媒介，传播功能，传播效果 AbstractThese Abstract These years，the technology of mobile phone has been developed quickly,and it became a new media to transfer info and came into each side of our society． With its function increased，mobile phone is not only used to call but also added social function to receive short message and connect website，making great effect on people’S life and society．This article researches on mobile—phone media．Firstly,it focuses on the spread situation of mobile—phone media，analyzes its spread style、users、content and function．Mobile．phone spread is made by web supplier and content service supplier who will transfer info among millions of users and form web，by which the characteristic of mobile—phone sender and receiver are determined．With its function increased， mobile phone appears in different area in social life，including polity,economy, education，culture and SO on．Secondly，the article concludes the relationship between mobile—phone media and other media．Compared with other media，it has other advantage，such as spread widely,exchange activity easily,moveable． These new advantage takes more challenge for other medias．With the competition among them，there is conformity．Finally,this article mainly describes the spreading result of mobile-phone media，and shows the suggestion of improvement in this area．The positive effect of mobile phone will be continued，and instead，we should co