论受众的“使用与不满”及对策-新闻学专业论文.docxVIP

AbstractObjectively Abstract Objectively speaking，most audience are gratified with the masS media． While the audience’s uses and gratifications takes the main aspect，the uses and disgratifications just takes the minor，which often appears as that the use of traditional media is decreasing and the use of modern media is increasing． The hypothesis of uses and disgratifications is the supplement and extension of the theory of uses and gratifications．This hypothesis is based on the theory that the audience is the center of communication，and lies much stress on the audience’s initiative、preferen