论我国外向型企业的发展战略-政治经济学专业论文.docx

秘≮5032．69 秘 ≮5032．69 内容提要 本文从外向型企业发展的一般规律出发，阐述了国际分工与国际贸易 的关系，全球经济一体化的发展趋势和跨国公司的巨大发展，分析了跨国 公司发展的原因，结合外向型企业发展的“渐进性”理论，提出我国外向 型企业发展的目标是组建有实力的跨国公司；同时根据我国外向型企业的 分布格局及目前存在的主要问题，特别关注了外贸企业在我国外向型企业 发展进程中的作用，提出了我国企业外向型发展的策略：外贸企业与生产 企业在资本运营的基础上，通过兼并重组，达到优势互补的目的；具有一 定实力的大型生产企业和大型外贸企业要以品牌策略为导向，建立品牌竞 争力；外贸企业应加强在建立国际营销网，和扩展服务性功能等方面的建 设；尽快扩大我国2I囱型企些的规模，加快外贸企业上市融资的步伐，组 建新型企业集团；同时，本文还阐述了在广阔的国际细分市场充分发挥我 国外向型小企业的活力。 关键词： 外贸企业， 跨国公司，‘品牌， 外向型发襞 A赫STRACTFrom A赫STRACT From the ordinary developing rules of the outwarding enterprises，this thesis dissertates the relations between internationa】trade and international division，the development tend of，global economy unitizing and the multinational corporation．the reasons of why multinational corporation has developed SO fast。Associated with the theory of‘gradual developing’of outwarding enterprisese，it points out：the main direction of our China outwarding enterprises is to build into powerful multinational corporation． From the analysis of the distributing structure of China outwarding enterprises，the main problems in these enterprise，especially for the fimction of foreign trading enterprises in development of our outwmding enterprises， it raises the main strategies of outwarding development of our China enterprises：Foreign trading enterprises and productive enterprises could reach the goal of advantage—combination through incorporation and rebuilding which are based on capital management；Our China productive and foreign trading enterprises both should take brand strategy as orientation， and set up their brand competitive power；Foreign trading enterprises should strengthen the construction in their international marketing net and their role of enlarged services function；it has also strengthened the importance of China outwarding enterprises to expand their scale，and foreign trading enterprises to expedite their way to go On stock market；it also dissertates that international subdivision market is very large and complicated，it is the right place