商标评估法律问题研究-法律专业论文.docxVIP

华中 科 技大 华 中 科 技 大 学 硕 士 学 位 论 文 II II Abstract In peoples daily life, trademarks are everywhere and they are one way to distinguish different products or services. Compared to an ordinary trademark, a well-known trademark with distinctive features and good reputation can stimulate consumers to buy the product or the service. As one kind of intangible assets, people are paying more attention to the inner value of trademarks, because trademarks can bring greater economic benefits to their owners and enhance the competitiveness of the whole enterprise. Nowadays, trademarks are involved in a great