商品化权研究-经济法专业论文.docx

史，提出商品化权的概念是对真实人物、虚构角色或其他形式的特征性因 素进行二次开发，将这些特征性因素所蕴含的特定信息移植于商业领域使 用的权利，商品化权的性质属于无形财产权。根据商品化对象的不同，商 品化权可分为真实人物的商品化权、虚构角色的商品化权和其他类型的商 品化权三类； 第三部分，论述商品化权的要素。商品化权的主体有原始主体和继受 主体、单一主体和复合主体之分。商品化权的客体是真实人物、虚构角色 或其他形式的特征性因素所蕴含的特定信息。商品化权的内容包括独占使 用权、转让权、许可使用权、禁止权； 第四部分，将商品化权与人格权、著作权、商标权和反不正当竞争等 传统私权制度进行比较研究，论述了商品化权与这些传统私权的区别，并 随之对商品化权的独立性进行了初步探讨，提出商品化权应当成为一项独 立的财产权利； 第五部分，论述商品化权的保护问题，总结了我国目前对商品化权的 法律保护现状，并借鉴美、英、日等国家对商品化权的保护模式，从保护 期限、权利限制、权利救济等方面提出我国对商品化权保护的设想，认为 我国目前对商品化权单独立法的时机尚不成熟，比较现实的做法是借助传 统私权制度进行交叉保护，并对反不正当竞争法进行适当修改，将商品化 权保护纳入反不正当竞争法的调整范围，在条件成熟时则可以制定专门的 商品化权法； 第六部分，结束语。商品化权理论尚待进一步研究，对立法与司法实 践而言，商品化权理论的现实意义是可以作为一种法理参考，提供一种解 决问题的思考路径。 【关键词】商品化 商品化权 人格权 知识产权 无形财产权 Abstract The merchandising right is a legal phenomenon produced with economic development of the market. It originated from the legal protection of the right to privacy in U.S.A. Separated with the right to privacy finally, the merchandising right becomes a kind of independent new civil right, which is regarded as a right in some new fields people wants to enjoy. In our country, with the development thoroughly of socialist market economy, the dispute about the merchandising right increases day by day, while the study on the merchandising right has not been launched in an all-round way in theory and practice. The research about lots of theoretical questions of the merchandising right is still lack of special system. Making use of foreign research results and judicial practical experience on the merchandising right for reference and adopting the argumentation of comparing and illustration, some preliminary studies in the legal system of the merchandising right has being done. The article poses this legal question of the merchandising right with the one case of San Mao and the other of Wang Yuewen at first and traces to the source of the right subsequently, then gives the definition of the merchandising right, that is, the merchandising right is the right to carry on the secondary development of the characteristic