互联网广告行业术语及缩写.docVIP

互联网广告行业术语及缩写 4A American Association of Advertising Agencies 美国广告代理协会?ADX ?AD eXchange 广告交易平台??ad group 广告组??ADN AD Network 广告网络??ad placement 广告放置??ad safety 广告安全??affiliate 联盟??agreement-based advertising 合约广告??AUC Area Under Curve 曲线下面积??auction-based advertising 竞价广告??audience targeting 受众定向??ASN Average Show Number??BoW Bag of Words 词袋??banner ad 橫幅「告??bayesian learning 贝叶斯学习??BT Behaviorial Targeting 行为定向??bid term 竞价关键词??brand awareness 品牌广告??call out optimization 询价优化??campaign 广告计划??CoEC Click on Expected Click??CoPC Click on Predicted Click??CTR Click Through Ra