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Bachelor of Arts in Hospitality and Tourism Management
QMU BH3213
Strategic Management
Lecturer : Dr. Patrick Ooi矚慫润厲钐瘗睞枥庑赖賃軔朧碍鳝绢懣硯涛镕頃赎巯驂雞虯从躜鞯烧论雛办罴噓剥淚軔琿閔馐虯圓绅锾潴苏琺锅苁。
Matriculation Number :Date of Submission : 29/07/2010
Word Count : 3,750
Content
Index
Title
Page
1.0
1.1
1.2
Introduction
A brief profile of the company
Purpose statement
2
2
3
2.0
2.1
2.1.1
2.1.2
2.1.3
2.2
2.2.1
2.2.2
2.2.3
2.2.4
Strategic Analysis
Internal Environment
Mission and visi
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