水产大厦整体营销推广计划.docVIP

水产大厦 营销推广计划 呈送：荣盛地产 前 言 我司通过对本案现有体量以及所处区域和周边竞争楼盘进行综合对比分析，最大化的挖掘项目优势卖点以及深入调查目标客户群体，通过科学合理的预期评估制定出以下营销推广报告。我司建议本案2005年营销推广围绕竞品项目“金玉良园”适时而变，采取借势营销的策略最大化捕捉、拦截、跟随、消化目标客户。 目 录 一、项目宣传包装策略················································3 （一）项目客群定位··················································3 （二）项目形象定位··················································3 1、项目标识 2、项目案名建议 3、项目卖点总结 4、项目推广定位建议 5、广告语建议 （三）现场包装建议··················································7 1、产品楼立面 2、楼前停车广场 3、销售工具包装 二、营销推广策略····················································9 （一）推广策略建议·································