《英语新闻阅读与写作》（双语课件）-4 activities andpress conference 活动与新闻发布会.pptVIP

English News Reading and Writing Chapter 4-------Activities 1: Ⅰ What Can A News Conference do ? A news conference or press conference is a media event in which newsmakers invite journalists to hear them speak and, most often, ask questions. A joint press conference instead is held between two or more talking sides. In a news conference, one or more speakers may make a statement, which may be followed by questions from reporters. Sometimes only questioning occurs; sometimes there is a statement with no questions permitted. A media event at which no statements are made, and no questions allowed, is called a photo opportunity. A government may wish to open their proceedings for the media to witness events, such as the passing of a piece of legislation from the government in parliament to the senate, via media availability. In the United States the press and politicians have traditionally enjoyed an adversarial relationship. While political press conferences are utilized to provide information to the public, the goal for the politician is persuasion or news management. Thus, the political figure wants to control the release of information. Conversely, the presses rely on such conferences as a means for assuring that the politician is held accountable for his or her policies and actions. Media outlets also rely on press conferences as a way of obtaining new information so it can be released as quickly as possible. In the United States press conferences also are essential to communications between the executive branch of government and the public even prior to television. Theodore Roosevelt was one of the first U.S. presidents to use the press as a frequent means of communicating with the public. Though he did not hold formal press conferences in their contemporary sense. Woodrow Wilson was the first president to hold regular and formal press conferences. he view the press as a means of influencing public opinion, and he also believed that communication by the press