浅析石家庄四合房产中介公司发展中存在的问题与对策.doc

石家庄经济学院华信学院学士学位论文（设计） Ⅰ 学士学位论文（设 计） 题　　目 浅析石家庄四合房产中介公司 发展中存在的问题与对策 姓　　名 张宏立　　　　　　　 　　 学　　号 409417011824 　　　　 　　 专　　业 市场营销　　　　　　　 　 指导教师 葛永红　　　　　 2013 年 5 月 2 石家庄经济学院华信学院学士学位论文（设计） Ⅰ 摘 要 房地产中介是房地产市场中的三级市场，目前房地产市场供应相对饱和的时期，房地产中介的作用更加明显，为房地产市场注入了新鲜动力。本文主要石家庄四合房产中介公司为例，结合本人实践，简单阐述了房地产中介的定义、特点及作用，并对四合房产中介公司存在的一些问题作出详细分析，并重点提出了从加强培训，提高从业人员的素质；建立健全规范制度，强化管理制度；树立诚信意识，注重发展品牌优势；组建内部规范监督协会，强化自律手段；完善管理体系，客户信息统一化管理；增加信息透明度，行业管理规范化等相应对策。 关键词：房产中介 问题 解决对策 ABSTRACT With the fact that Shijiazhuang economy culture further develops in recent years,accompanying but coming is that the real estate market unparalleled is irritable , real estate intermediary agent industry expands also gradually , the real estate intermediary organ of all kinds pours out in large amount. The real estate intermediary agent plays have arrived at promote role to the real estate market operation , use house propertys the business circulating is more convenient and rapider , the dispute there existing large amount of a knotty problem in real estate intermediary agent marketplace , leading to the real estate intermediary agent frequently happens but. Be commensurate to degree have hindered benign of house property intermediary agent from developing at top speed. Four round main Shijiazhuang house property manager Ltd. has carried out the main body of a book in person for the example , union , the simplicity has set forth definition , characteristic and effect of real estate intermediary agent , some problem of existence has made and detailed analysis to four round real estate agency, Perfect administrative system; Corresponding countermeasures such as the transparency increasing information , industry administration standardization. Keywords: Intermediary agent Problem Resolve a countermeasure 石家庄经济学院华信学院学士学位论文（设计） Ⅱ 目 录 摘要……………………………………………………………………………………………………Ⅰ ABSTRACT…………………………………………………………………………………………Ⅰ 目录…………………………………………………………………………………………………………Ⅱ 1房地产中介的定义…………………………………………………………