Forecasting Career Choice for College Students Based on Campus Big Data 基于校园数据的高校学生职业选择预测.pdf

Forecasting Career Choice for College Students Based on Campus Big Data B 1 1 1 1 2 1( ) Min Nie , Lei Yang , Bin Ding , Hu Xia , Huachun Xu , and Defu Lian 1 Big Data Research Center, University of Electronic Science and Technology of China, Chengdu, China nieminde@, dove.ustc@ 2 College of Teacher Education and Psychology, Sichuan Normal University, Chengdu, China Abstract. Career indecision is a difficult obstacle in front of adoles- cents. Traditional vocational assessment research measure it by means of questionnaires and diagnose the potential sources of career indecision. Based on the diagnostic outcomes, career consolers develop the treat- ment plans tailor to students. However, because of personal motives and the architecture of the mind, it may be difficult for students to know themselves, so that the outcome of questionnaires can not fully reflect their inner states and statuses. Self-perception theory suggest students’ behavior could be used as clue for inference. Thus, we proposed a data- driven framework for forecast student career choice of graduation based on their behavior in and around the campus, playing an important role in supporting career counseling and career guiding. By evaluating on 10M behavior data of over four thousand students, we show the potential of this framework in these functionality. Keywords: Campus big data · Career identity · Career prediction · Self-knowledge 1 Introduction Accordin