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s 6 Thru RTY Innovation Achieve 10 million per year LG Electronics / Digital Appliance Company LGETA MWO Vision 12.5 11.8 10,1 10.0 9.8 (’04 Target) (’03, Million) TA(10.0) TA(11.1) Global No.1 MWO Division ( `05 Sales: M$ 385 ；Profit: 8 % ) China Market Top 1 ( `05 China M/S : 45% ) Cost Competition Vision Before 2005 Now As the basement of Profit Turnaround Fast Innovation Fast Growth Global Position MWO Maker Benchmarking Vision Vision 1/19 D M A I C Big Y Issue 7.1 10.0 `02 `03 CMO Productivity loss↑ Portfolio by Category High Low Price Profit High Quality loss↑