市场竞争外刊经贸知识选读每课重要知识点串讲课文翻译.docVIP

第12课 市场竞争 Soft Drink Wars: the Next Battle 软饮料战：下一次战争 一、（Excerpts）（摘录） The reformulation of Coke has given the feuding cola giants a chance to go at each other again. 可口可乐的重新配方为长期不和的可乐巨头提供了一个新开战的机会。 But Coca-Cola and PepsiCo are spoiling for yet another fight, and this time they’re picking on the little guys: non-cola makers like Seven-Up and Dr Pepper. By Monci Jo Williams 但是可口可乐和百事可乐一心想进行另一场战斗，这一次它们选中了小企业：“七喜”和“佩拍博士”。 In the U.S.soft drink industry, where 1% of the market is worth $ 300 million in retail sales, Coca-Cola and PepsiCo don’t wage mere market share battles.They fight holy wars.