国外运营商十大非语音（Non-voice ）业务案例分析.ppt

BLANK.POT Contents [1] Document map – Executive summary Executive summary Document map – Introduction Introduction Document map – Service evaluation process Leading non-voice services from around the world have been evaluated by an expert panel in order to derive the top ten Shortlisted services were evaluated on the basis of market potential, effectiveness of implementation and suitability for reproduction Document map – The top ten services The top ten list encompasses diverse non-voice services Number 1: Vodafone Casa FASTWEB (Vodafone Italy) Vodafone Casa FASTWEB combines home-zone voice tariffs with fixed broadband Mobile operators can benefit substantially from offeringfixed broadband services Vodafone Casa FASTWEB is well placed to capture a significant share of the fixed broadband market in Italy In partnership with FASTWEB, Vodafone has quickly and cost effectively developed a high-speed broadband service using LLUB ADSL2+ and fibre The bundling and pricing of Vodafone Casa FASTWEB encourages FMS Mobile operators in other markets may need to adapt the approach adopted by Vodafone Italy Number 2: SMS (O2 UK) O2 UK offers SMS bundles for prepaid and contract tariffs O2 UK leads the world in messaging ARPU Compared to other UK operators, O2 has achieved a substantial increase in SMS volumes without a significant drop in pricing O2 UK has overtaken O2 Ireland as the leading SMS ARPU generator O2 UK targeted the youth segment earlier than other UK operators and offers a number of features to encourage SMS usage O2 UK shows that operators can still do better with SMS Operators must try to drive SMS volume without substantial price cuts Number 3: Mobile TV and Video Streaming (3 UK) 3 UK offers a wide variety of broadcast TV and video clips using W-CDMA streaming Customers can buy themed bundles of content containing TV and video 3 UK is exploiting the demand for mobile TV and video services Contents [2] Mobile TV and video have helped 3 UK to achieve the highes