快消品行业市场营销企业实战分析.docVIP

市场营销常用理论应用 目录 1.前言································································································· 2.何为市场营销？······················································································· 3.产品定位方面的营销理论实践（以王老吉，红牛产品定位为例）·············································· 4.产品定位方面的行业领先者（以宝洁众多子品牌产品定位为例）·············································· 5.如何将产品卖遍全中国？（以哇哈哈和可口可乐的产品渠道为例）············································ 6.流通渠道中的价格和费用··············································································· 7. 伊利靠什么一年卖到了600亿·········································································· 8.市场营销常用定律···················································································· “USP”理论·○························································································· 1“心智定律”○·························································································· 2“认知定律”○·························································································· 3○4“聚焦定律”·························································································· “阶梯定律”○·························································································· 5“二元定律”○·························································································· 6“长效定律”○·························································································· 7“分化定律”○·························································································· 8“营销陷阱”○·························································································· 99.结语································································································· 前言 笔者是市场营销专业的一名学员，曾经在大学四年学习过营销专业的各门课程，包括市场营销学基础课，消费者行为学，营销策划与实务，品牌管理，网络营销等一大堆乱七八糟的课程。和你们大多数人一样，大四毕业以后，感觉自己除了拿到个毕业证，自己脑袋里真正学到的东西并不多，以致于觉得在找工作的时候感觉自己并没有什么竞争力，自己本科毕业完全看不到和那些专科毕业的人有什么优势。俗话说：书到用时方恨少，只有真正当自己的理想和能力与现实状况不匹配时，才会觉得自己能力为何如此弱小。从此以后，我开始拿出自己的专业书，一本一本的仔细读，在电子书上