门店开业活动指导手册专题课件.pptx

门店开业活动指导手册 HOTEL OPENING CEREMONY GUIDELINE;·不建议门店自行举办开业仪式 Hosting the hotel opening ceremony is not recommended to the individual hotel ·如果投资人坚持举行，门店须提前通知事业部运营和市场团队 Operation and Marketing team from business unit shall guide the ceremony if investors insist to ·以标准的品牌形象，统一门店线下活动形象展示 Brand standard images and visuals are allowed to be display in the ceremony ·明确活动要体现的品牌元素和流程 Brand necessary elements and event procedures shall be respected in the ceremony ·简述活动中品牌整体风格及门店特色风格的比重 Brief guidance on hotel features and brand features to be shown in the ceremony ·明确活动中的展示物图例 Visual standards of the display items in the ceremony ;;;︱示例 Samples（活动场地布置花艺摆件、也可根据实际情况与礼品结合）;;︱示例 Samples（鸡尾酒冷餐会???欢迎酒会、小食）;;︱示例 Reference（冰雕、小摆件、钥匙串、礼品套装）;;︱示例 Samples（模特、乐队、酒水品鉴）;;︱示例 Samples;︱形式：酒店区位/周边功能/社会历史文化特色+相匹配 的跨界法国元素;︱活动流程及任务计划表.xls Event Planning;︱流程-活动工作计划表-操作说明;谢谢 THANK YOU